Message from the CEO

Greetings from Representative Director Yukihiko Ito

Making a real difference to climate change through real estate

Climate change has become a global megatrend, and real estate has a major responsibility on the front lines and the power to change the future of the world.

With over 15 years of experience in the global real estate investment field and experience in implementing real estate ESG with institutional investors, I felt that there was a lack of essential methods and approaches in the real estate field regarding themes such as climate change countermeasures and ESG, and so I developed the EasyGo service in 2020.

Current efforts in the real estate industry to combat climate change and ESG issues are being driven by global companies, institutional investors, governments, and international organizations, with large frameworks being created that include information disclosure, rule-making, and the organization of industry associations and certification bodies.

On the other hand, I feel that there has been little progress in efforts to involve everyone involved in real estate in making improvements and bringing about more fundamental change.
Bringing real change to climate change through real estate

We believe that startups have the role of creating "real change" in order to realize a carbon-free society. EaSyGo is a startup business that is taking a step toward creating "real change" for the world. Based on our many years of experience in the global real estate market, our business concept is designed to be developed not only domestically but also globally. We have received interest from overseas businesses, and we are also conducting demonstration experiments such as smart city concepts. We will expand into the domestic and global markets and realize our vision of "delivering sustainability options to everyone."

2006

Starting a business in New York

After dropping out of Waseda University Senior High School, he traveled extensively as a backpacker in his teens, visiting over 70 countries around the world. In 2006 (at the age of 23), he started a hospitality investment company in New York, investing in, operating, and managing service apartments (private lodgings) in Manhattan.

2008

Investment Advisory in Japan

Established Asterisk Co., Ltd. in Japan in 2008. Focusing on the potential demand of the inbound real estate investment market, the company provides investment advisory services to overseas institutional investors and the ultra-high net worth individuals in cross-border hotels, real estate, and funds.

2012

Funding Consultant

Since 2012, as a pioneer of the newly rising trend of domestic institutional investment into overseas real estate and alternative assets, he has served as an exclusive fundraising consultant in Japan for some of the largest real estate management companies in Europe and the US (total assets under management exceed 9 trillion yen), a business partner for a global hospitality investment JV, etc. In the field of real estate ESG investment, he plays a central role in marketing and raising awareness in Japan for major overseas investment funds that are global leaders.

2018

Real Estate Tech Business

In August 2018, he founded GOYOH Inc. as a spin-off venture of Asterisk, and is engaged in the real estate tech business, pursuing the soft value of real estate from the perspective of global institutional investors and ultra-high net worth individuals.

2024

the current

He has written many articles on global real estate investment and real estate ESG, mainly for Japanese institutional investors, in professional real estate investment magazines and media in Japan and overseas, such as IREI (USA) and IPE Real Assets (UK). He also writes serial articles for the monthly Property Management magazine, such as "Real Estate Investment Cities of the World" and "Real Estate ESG Investment by Global Leaders."

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