Promoting a fundamental change from "sustainability trends" to "concrete actions toward sustainability"
Today, the term sustainability has become widespread in commerce, but it is not uncommon to come across products and services that, despite using the theme of sustainability, have a hard time seeing their actual effects or impacts.
For example, you can find a variety of examples, such as product promotions for "sustainable fashion" and "sustainable beef," social media posts, and restaurant menus.
It is wonderful that the concept of sustainability is spreading throughout society in this way, but it can be said that the points such as "What are the standards for sustainability?" and "What are the effects of implementing it?" are still unclear.
At present, it should be noted that the absolute number of samples from society as a whole is small, but without practical efforts and comparisons measured by a common social standard, the sustainability of these commercial activities will lack persuasive power and may end up becoming just another passing commercial trend.
(Example) Comparison of greenhouse gas emissions by dietary lifestyle
From "sustainability trend" to "concrete action towards sustainability"
By visualizing the effectiveness of sustainability for these products and services using a common standard, we can encourage a fundamental change from "sustainability trend products" to "products that incorporate concrete actions toward sustainability."
We at EasyGo believe that spreading methods and opportunities for visualizing sustainability with a common "yardstick" into the activities of many people and companies is an important first step in passing on sustainability to the next generation.
Even in today's world where online services are widespread, real estate remains the starting point for the activities of more people and companies.
By providing real estate owners and managers with the right tools, the real estate ESG tech service "EaSyGo" goes beyond the boundaries of individual properties and connects them to the "lines" that connect other dots, encouraging behavioral change that will lead to a shared commitment to sustainability for people in the real estate industry.
To encourage people to actively change their behavior towards sustainability, EaSyGo provides real estate users with the elements and options necessary for sustainability initiatives, such as motivation, means, evaluation, sharing and empathy .
We spread sustainability from individuals to communities, from communities to towns and towns to cities.
