ESG Tech

3) "Carbon neutral and offset"

③「カーボン・ニュートラルとオフセット」

Leveraging real estate to provide a range of effective sustainability options for people and society

ESG initiatives using real estate have the potential to not only directly reduce greenhouse gas emissions, but also to indirectly offset them.

"Carbon neutral" refers to the idea of ​​offsetting the greenhouse gas emissions produced by a company through reforestation projects and other measures, thereby bringing greenhouse gas emissions to essentially zero.

A familiar example of this is when airlines offer carbon neutral options (for a fee) when purchasing plane tickets.



Greenhouse gas emissions per person and offset amount (optional) for a round-trip flight from Tokyo (Haneda) to San Francisco on United Airlines

Expanding these efforts to other people's activities is expected to have a huge impact on sustainability efforts.

To achieve this, an issue that needs improvement is when the option to become carbon neutral is provided.


Currently, every time you fly or buy something, you have to be given a carbon neutral option by each company, which requires individual efforts on a company-by-company basis, and is currently not an efficient way for either companies or consumers.

Real Estate ESG Tech Offers Extensive and Effective Carbon Neutral Options

What we at EasyGo focused on was "where" the activity would start. The starting point of our activities is the building (real estate).

Buildings (real estate) are the starting point for most of people's activities, such as living, eating, working, playing, traveling, and shopping.

By permeating and integrating people's activities throughout the building and providing carbon neutral and offsetting options to individuals, the EaSyGo concept can provide more widespread and effective carbon neutral options for people and society.

By providing real estate owners and managers with the right tools, the real estate ESG tech service "EaSyGo" goes beyond the boundaries of individual properties and connects them to the "lines" that connect other dots, encouraging behavioral change that will lead to a shared commitment to sustainability for people in the real estate industry.

To encourage people to actively change their behavior towards sustainability, EaSyGo provides real estate users with the elements and options necessary for sustainability initiatives, such as motivation, means, evaluation, sharing and empathy .

We spread sustainability from individuals to communities, from communities to towns and towns to cities.

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②「テナントとのコミュニケーション」
④「サステナビリティの価値と共通の“ものさし”」